Here's how to sell products effectively on Facebook and Instagram through Squarespace integration:

The integration enables you to sync your products between Squarespace and Meta platforms, allowing you to sell and promote items through posts, stories, and shops on your social profiles.

Meta's Updated Shop Policy (April 2024)

• U.S. sellers must enable checkout on Facebook and Instagram
• Product tags will no longer direct customers to Squarespace
• Policy updates for other regions coming soon

Important Integration Limitations:

• One-way sync from Squarespace to Meta Business Manager
• Sales on Meta platforms don't sync with Squarespace
• Separate inventory management required
• Orders won't appear in Squarespace analytics
• Meta's Commerce Manager handles platform sales

Prerequisites:

• Active store selling physical goods
• Complete product listings (images, names, descriptions)
• Images minimum 500x500 pixels
• Site title
• Meta commerce policy compliance
• No site-wide password
• Instagram Business account (if applicable)

Required Account Connections:

• Business Manager account
• Facebook business page
• Meta Pixel
• Ad account

Syncing Process:

1. Open Facebook and Instagram Products panel
2. Click Connect to Facebook
3. Login to Facebook
4. Choose desired features:
   • Facebook Ads
   • Facebook Shop
   • Instagram Shopping
5. Follow prompts to complete setup

What Syncs:

• Product ID
• Title
• Description
• Main image
• Minimum price
• Stock status

Products sync automatically every hour.

Managing Your Store:

• Wait for Facebook/Instagram review (24-48 hours)
• Set checkout method to "Checkout on Facebook and Instagram"
• Use Meta Business Help Center for store management

Creating Facebook Ads:

• Use dynamic ads for targeted promotion
• Automatically promote to interested customers
• Retarget previous site visitors
• Track performance in Meta Ads Manager

Instagram Product Tagging:

• Available after store approval
• New products taggable after hourly sync
• Works for stories and posts
• Monitor success through traffic sources

Disconnecting Products:

• Removes products from Meta Business Manager
• Deletes all tagged product links
• Access through Products and Services panel

Support:

• Contact Squarespace for site and sync issues
• Use Meta Business Help Center for platform-specific support
• Visit Instagram Help Center for account assistance

The integration serves best as a promotional tool. For dual-platform selling, maintain separate inventory for Meta platforms and Squarespace.

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