How to Send & Schedule Your Email Marketing Campaigns: A Complete Guide

How to Send & Schedule Your Email Marketing Campaigns: A Complete Guide

By Michael Chen

January 12, 2025 at 05:31 PM

Email Campaign Sending Guide

Before sending your campaign, ensure you have:

  • Created at least one mailing list
  • Set up sender details
  • Prepared an email draft
  • Verified your email address
  • Verified your domain (if using custom email)
  • Added a physical address to your website

Important Considerations:

  • Campaigns won't send if you've exceeded monthly limits
  • Time zone is based on your device settings
  • New subscribers may need to confirm their subscription
  • Individual campaign resending isn't possible

Setting Up Your Campaign:

  1. Add Essential Information:
  • Go to Email Campaign dashboard > Drafts
  • Click the pencil icon on your draft
  • Add compelling subject line and preview text
  • Select recipients from mailing lists
  • Choose sender details
  • Include legal physical address

Vinyl record with decorative cover

Vinyl record with decorative cover

  1. Test Your Campaign:
  • Click "Send Test" to review
  • Check all links and buttons
  • Proofread content
  • Verify image display
  • Confirm unsubscribe link visibility
  • Test on multiple devices
  1. Send or Schedule:

Immediate Sending:

  • Click Schedule in sidebar
  • Enable "Send Immediately"
  • Click "Send to Recipients"

Scheduled Sending:

  • Click Schedule in sidebar
  • Disable "Send Immediately"
  • Set date and time
  • Click "Schedule Campaign"

Campaign Review:

  • Some campaigns may be marked "Under Review"
  • Review typically takes minutes, occasionally hours
  • Campaigns send automatically after approval

Tracking Results:

  • Monitor open rates and clicks in Email Campaign dashboard
  • View detailed analytics in "Sent" section
  • Compare with previous campaign performance

Note: Campaigns cannot be canceled or retracted after sending. For sending issues or delays, contact support directly instead of attempting to resend.

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