Email campaigns are single messages sent to mailing lists. Here's how to send them effectively:

Prerequisites:

• Active mailing list
• Verified sender profile
• Email draft ready
• Physical mailing address added
• Domain verified (for custom emails)
• Monthly sending limits not exceeded

Sending Your Campaign:

1. Add Essential Information:

• Navigate to Email Campaigns > Drafts
• Click the pencil icon on your draft
• Add compelling subject line and preview text
• Select recipients (mailing lists, segments, or tags)
• Choose sender profile
• Verify legal address in footer

2. Test Your Campaign:

• Send a test email to yourself
• Check all links and buttons
• Review content for errors
• Verify image display
• Confirm unsubscribe link visibility
• Test on multiple devices

3. Send or Schedule:

Immediate Sending:

• Click Schedule in sidebar
• Enable "Start Immediately"
• Click "Send to Recipients"

Scheduled Sending:

• Click Schedule in sidebar
• Disable "Send Immediately"
• Set date and time
• Click "Schedule a Campaign"
• Confirm scheduling

Campaign Review Process:

• Some campaigns may show "Under Review"
• Standard security check
• Usually takes minutes, can extend to hours
• Automatically sends after approval

Tracking Results:

• Monitor opens and clicks in dashboard
• View detailed analytics in "Sent" section
• Compare with previous campaigns

Important Notes:

• Cannot cancel after sending
• Cannot resend to specific subscribers
• Time zone based on device settings
• New subscribers may need to confirm subscription
• Campaigns using free email services show "via squarespace-mail.com"
• Use custom email with verified domain to remove "via" tag

If sending issues occur, contact support rather than attempting to resend to avoid duplicates.

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