How to Set Up Abandoned Cart Recovery: A Complete Guide

By Michael Chen

December 7, 2024 at 05:45 PM

Abandoned cart recovery emails automatically remind customers about items left in their shopping cart, doubling the chances of purchase completion. The system sends a customizable email 24 hours after cart abandonment.

How It Works

The system sends recovery emails when:

  • Customers provide an email address during checkout
  • They leave the checkout page with items in cart
  • At least one cart item remains in stock

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Key Features

  • Customizable email content, subject lines, and branding
  • Configurable "Reply-To" and "From" email addresses
  • "Complete Your Order" button linking to cart review
  • Customer opt-out option
  • Analytics tracking for abandonment and recovery rates

Setup Process

  1. Enable the Feature:
  • Navigate to Checkout Settings
  • Toggle on Abandoned Cart Recovery
  1. Customize Email Content:
  • Access Customer Notifications panel
  • Modify email template
  • Send test email to preview
  1. Monitor Performance:
  • Track abandonment trends
  • Measure email success rates
  • View customer journey funnel

Important Notes

  • Emails aren't sent if purchase is completed before 24-hour mark
  • Feature doesn't apply to subscription products
  • Customer information isn't stored between sessions
  • Default settings can be restored anytime
  • Unsubscribe option required in all emails

To disable the feature, simply return to Checkout Settings and toggle off Abandoned Cart Recovery.

This automated system helps recover potentially lost sales while maintaining customer privacy and providing full control over communication preferences.

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