Email automations are targeted emails that send automatically when visitors take specific actions on your site. They come in two main types:

Subscriber Activity Automations

• Trigger after newsletter signup
• Include welcome emails and new subscriber discounts
• Can target specific email lists or all subscribers
• Send immediately or after a set delay

Customer Activity Automations

• Trigger after product purchases
• Include thank you emails, rewards, and product recommendations
• Connect to store or digital products
• Can target based on purchase amount or frequency

Creating an Automation

1. Select a pre-designed automation template
2. Set the trigger conditions
3. Configure sending delay (0-730 days)
4. Customize email content
5. Click "Start Automation" to activate

Important Features

• Automations count toward monthly sending limits
• Drafts save automatically while editing
• Can pause/resume automations anytime
• Track performance through analytics
• Recipients only get each automation once per 30 days

Creating Drip Campaigns

To send a series of related emails:

1. Create multiple automations
2. Connect to same trigger source
3. Set different delays for each
4. Activate all automations

Limitations

Automations won't send to:

• Manually added/imported contacts
• Unsubscribed users
• Subscription renewals (only initial purchase)
• Recipients who triggered the same automation within 30 days

These rules help prevent spam and ensure targeted delivery to engaged subscribers.

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