Automated campaigns are targeted emails triggered by specific visitor actions on your website. They help nurture leads and engage customers through personalized communication.

Types of Automated Campaigns

1. Subscriber Activity Automations

• Trigger: When someone joins your mailing list
• Types: Welcome emails, check-in emails, new subscriber discounts
• Can be linked to specific mailing lists or all subscribers
• Timing: Immediate or delayed by specific days

2. Customer Activity Automations

• Trigger: After purchase or specific customer actions
• Types: Thank you emails, product recommendations, loyal customer rewards, follow-ups, VIP offers
• Based on: Product purchases, spending thresholds, or order frequency
• Note: Point-of-sale purchases don't trigger these automations

Setting Up Automated Campaigns

1. Create a draft:

• Click Create in Email Marketing dashboard
• Choose automation type and template
• Design your campaign
• Set trigger conditions and timing

2. Configure automation settings:

• Connect to mailing lists or products
• Set sending delay (up to 730 days)
• Define purchase conditions or spending thresholds
• Add subject line and sender information

3. Activate and manage:

• Test campaign before activation
• Monitor performance through analytics
• Pause/resume as needed
• Adjust timing for future subscribers

Important Considerations

• Automations count toward monthly sending limits
• New timing changes only affect future triggers
• Paused automations won't send missed triggers
• Recipients can unsubscribe from specific automation types
• 30-day limit between identical automations to prevent spam
• Automations don't send to manually added or imported contacts

Creating Drip Campaigns

1. Set up multiple automations
2. Connect to same trigger source
3. Schedule different send times
4. Only affects new subscribers/customers after creation

Tracking Performance

Monitor:

• Delivery rates
• Open rates
• Click-through rates
• Unsubscribe rates
• Overall campaign effectiveness

This automated approach helps maintain consistent communication while saving time and providing valuable content to your audience at key moments in their customer journey.

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