Here's the concise version focused on actionable information:

Automated campaigns (automations) are targeted emails sent to visitors after they take specific actions on your site. They come in two main types:

1. Subscriber Activity Automations

• Trigger: When someone subscribes to your mailing list
• Common uses:
  • Welcome new subscribers
  • Offer first-purchase discounts
  • Engage subscribers after specific time periods

2. Customer Activity Automations

• Trigger: When someone makes a purchase
• Common uses:
  • Thank first-time customers
  • Reward repeat buyers
  • Re-engage inactive customers
  • Recommend related products
  • Onboard new members

Key Features:

• Customizable timing (immediate to 730 days after trigger)
• Multiple trigger conditions (purchase amount, order count)
• Support for drip campaigns (multiple sequential emails)
• Analytics tracking (opens, clicks, unsubscribes)

Setting Up an Automation:

1. Create a new automation draft
2. Select trigger type and conditions
3. Set time delay
4. Customize email content
5. Activate the automation

Important Notes:

• Automations count toward monthly send limits
• Each recipient receives an automation only once per 30-day period
• Paused automations won't send to triggers that occurred during the pause
• Unsubscribed users won't receive future automations

Best Practices:

• Test emails before activation
• Monitor analytics for performance
• Use clear subject lines
• Include valid physical address
• Maintain consistent branding
• Respect subscriber preferences

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