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How to Set Up and Manage Product Pre-Orders: A Complete Guide
Product waitlists offer the most effective way to manage pre-orders for out-of-stock items, automatically notifying customers when products become available. Here's how to set up and manage pre-orders effectively:
Creating Pre-Order Products
- Add your product normally, but make these key adjustments:
- Set stock levels above zero to keep products visible
- Include clear shipping timeframes in the product description
- Change the "Add to Cart" button text to "Pre-Order"
To modify the button text:
- Navigate to product editor
- Scroll to Checkout section
- Click Customize
- Enable custom label
- Enter "Pre-Order"
- Click Apply
Important Pre-Order Details
Always include in your product description:
- Expected shipping date
- Order cancellation policy
- Return policy
- Payment terms
Managing Pre-Orders
- Set appropriate stock levels based on:
- Manufacturing capacity
- Expected demand
- Delivery timeline
- Keep customers informed through:
- Regular email updates
- Blog posts about production progress
- Announcement bars for important updates
Fulfillment Process
When products arrive in stock:
- Process orders in chronological order
- Update customers on shipping status
- Fulfill orders through the Orders panel
- Follow up with tracking information
Best Practices
- Enable product waitlists for interested customers
- Create content about the production process
- Maintain clear communication with buyers
- Consider using promotional pop-ups
- Set realistic delivery expectations
Remember to consistently update customers about their order status and any changes in the expected delivery timeline to maintain trust and satisfaction.
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