A pre-order system helps manage customer purchases before items are in stock. Here's how to set up and manage pre-orders effectively:

Setting Up Pre-Order Products

1. Add your product normally, but ensure stock levels are above zero to allow purchases
2. Include clear shipping timeframes in the product description
3. Modify the "Add to Cart" button:
   • Navigate to Checkout settings
   • Enable Custom Button
   • Change text to "Pre-Order"
   • Apply changes

Important Pre-Order Management Tips

• Be transparent about shipping dates in product descriptions
• Link to relevant policies (returns, cancellations, shipping)
• Set realistic stock levels based on anticipated demand
• Enable product waitlists for sold-out items
• Fulfill orders promptly once stock arrives

Best Practices for Customer Communication

• Create blog content about production progress
• Send regular order status updates
• Use announcement bars for important updates
• Maintain clear communication about delays or changes
• Consider promotional pop-ups for pre-order marketing

Managing Customer Expectations

• Provide clear terms and conditions
• Offer detailed shipping timelines
• Set up automated notifications
• Enable product waitlists for interested customers
• Keep inventory tracking accurate

Remember to process orders through the Orders panel once items are in stock, and maintain consistent communication with customers throughout the pre-order period.

Additional Tips

• Use mailing lists to keep customers informed
• Set up proper shipping rates in advance
• Update navigation as needed
• Monitor and adjust stock levels based on demand
• Keep fulfillment processes organized

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