Select a custom domain to establish your site's main web address. When you add multiple custom domains, one must be primary - this will be the domain displayed in browsers and search results.

Key Facts About Primary Domains:

• All custom domains redirect to the primary domain
• The first custom domain added becomes primary by default
• Only custom domains can be primary (not squarespace.com domains)
• One domain must be primary - you can't use different domains for specific pages

Before Setting a Primary Domain:

• Squarespace domains must be ownership-verified
• Third-party domains must be properly connected (takes up to 72 hours)

Steps to Set a Primary Domain:

1. Open Domains panel
2. Click [...] next to desired domain
3. Select "Set as Primary Domain"
4. Confirm by clicking "Set"

Important Notes:

• Secondary domains use 301 redirects to the primary domain
• Only the primary domain appears in search results
• Built-in squarespace.com domains show when logged in for security
• Analytics track traffic from all valid domains collectively

Domain Behavior:

• Built-in domains automatically hide when custom domains are added
• Removing all custom domains reverts to built-in domain as primary
• Third-party subdomains can be primary
• Squarespace subdomains cannot be primary
• Setting a new primary domain automatically removes primary status from previous domain

Search Engine Considerations:

• Use Google Search Console to specify preferred domain display
• Request reindexing if built-in domain appears in search results
• Only primary domains show in search results

This system ensures consistent branding and clear site identity while maintaining proper SEO practices and analytics tracking.

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