Here's a streamlined guide to using Squarespace Email Campaigns:

Email Campaigns lets you create, send, and track professional emails that match your website's design. The platform offers three key benefits:

• Seamless integration with your website content
• Brand consistency across all communications
• Comprehensive analytics for subscriber insights

To get started with Email Campaigns:

1. Access the Dashboard:

   • Desktop: Click "Email Campaigns" panel
   • iOS App: More → Marketing → Email Campaigns

2. Complete Essential Setup:

   • Configure sender details (your email and name)
   • Create at least one email list
   • Add signup forms to your website

3. Choose Your Campaign Type:

   • Blast campaigns: One-time emails to your subscribers
   • Automated campaigns: Trigger-based emails responding to specific actions

4. Track Performance:

   • Monitor open rates
   • Track click-through rates
   • Review unsubscribe data

5. Share Your Campaigns:

   • Enable "View in Browser" link in email headers
   • Use campaign permalinks for sharing

Important Notes:

• Requires an active Squarespace website or Acuity Scheduling subscription
• Free trial includes three blast campaigns
• Use a custom domain email address to avoid spam filters
• Mobile Start plan users have access to trial version only

For optimal results, consider adding newsletter blocks to your website footer and regularly monitoring campaign analytics to improve engagement.

Related Articles

Previous Articles