Squarespace Email Marketing: A Complete Guide to Creating and Managing Campaigns
Send professional, branded emails that match your website's aesthetic using Squarespace Email Campaigns. This built-in marketing tool helps you create, manage, and track email campaigns efficiently.
Key Benefits:
- Streamlined workflow: Update your site and manage campaigns in one interface
- Brand consistency: Create emails that match your website's design
- Detailed analytics: Track subscriber engagement and campaign performance
- Content integration: Easily transfer website content to emails
Getting Started Requirements:
- Active Squarespace website subscription or Acuity Scheduling subscription
- Custom domain and email address recommended (example: [email protected])
- Mobile Start plan users can access trial version only
Squarespace Signup Form
Setting Up Your Email Marketing:
- Access the dashboard via computer or iOS app
- Complete the free trial (includes 3 mass campaigns)
- Set up sender details (From: line and reply-to address)
- Create mailing lists
- Add subscription forms to your website
Campaign Types:
- Mass Campaigns: One-time sends to multiple lists
- Automated Campaigns: Trigger-based emails responding to specific actions
Promotional Sale Graphic
Sharing Campaigns:
- View-in-browser links: Add to email headers for browser access
- Permalink URLs: Share campaign content via unique links
Campaign Management:
- Create targeted mailing lists
- Design mobile-responsive emails
- Schedule sends
- Monitor performance through analytics
- Track subscriber engagement and unsubscribes
Best practices include using custom domains, maintaining consistent branding, and regularly monitoring campaign performance to optimize results.