Squarespace Email Campaigns provides a seamless way to manage email marketing directly from your website. Here's how to transition from Mailchimp effectively.

Features Overview:

• Full website integration with campaigns and mailing lists
• Brand-matching customizable templates
• Automated email sequences
• Product and blog post integration
• Blog-to-campaign conversion
• Built-in analytics
• Subscriber segmentation

Migration Process in 6 Steps:

1. Start With a Free Trial Test the platform's core features, including:

• Mailing list creation
• Campaign drafting
• Up to 3 mass campaign sends Keep your Mailchimp active during this evaluation period.

2. Export Contacts From Mailchimp

• Download your Mailchimp audience as a CSV file
• Ensure CSV format: email address, first name, last name (in this order)
• Import the file into Squarespace Email Campaigns

3. Build Your Mailing Lists Add subscription collection points:

• Newsletter blocks
• Promotional pop-ups
• Checkout sign-up forms
• Acuity Scheduling integration

4. Create Your First Campaign

• Access Email Campaigns dashboard
• Choose "Mass" campaign option
• Select a template or start from scratch
• Add content: text, images, buttons, products, blog posts
• Customize fonts and colors

5. Choose a Paid Plan Select based on:

• Mailing list size
• Monthly email volume
• Billing preference (monthly/annual)

6. Complete the Transition

• Cancel Mailchimp subscription
• Disconnect Mailchimp from website
• Remove Mailchimp extension
• Update newsletter blocks

Next Steps for Success:

• Implement email marketing best practices
• Set up automated sequences
• Monitor analytics for optimization
• Engage with new subscribers consistently

This native solution streamlines your email marketing efforts while maintaining brand consistency across all channels.

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