Setting up Email Campaigns is an easy way to manage your newsletters and connect with subscribers directly through Squarespace. Here's how to transition from Mailchimp to Squarespace Email Campaigns:

Test Features with Free Trial

• Create mailing lists and draft campaigns
• Send up to 3 mass email campaigns
• Note: Automations unavailable during trial
• Keep Mailchimp active until transition is complete

Import Contacts from Mailchimp

1. Export Mailchimp contacts as .csv file
2. Ensure .csv format: email, first name, last name (in order)
3. Import file into Squarespace Email Campaigns
4. Follow formatting guidelines for successful import

Key Features

• Website integration
• Customizable templates matching your site design
• Automated mailings
• Product and blog post integration
• Blog-to-campaign conversion
• Analytics tools
• Subscriber segmentation

Growing Your List

• Add Newsletter blocks to any page
• Use promotional pop-ups
• Enable checkout newsletter signup
• Integrate with Acuity Scheduling
• Option to maintain both services during transition

Creating Campaigns

1. Access Email Campaigns dashboard
2. Click "Create" then "Mass"
3. Choose template or start blank
4. Add content (text, images, products, blog posts)
5. Customize styling to match branding

Completing the Switch

1. Subscribe to Email Campaigns
2. Choose monthly or annual billing
3. Select plan based on list size and sending needs
4. Disconnect Mailchimp from website
5. Cancel Mailchimp service

Post-Launch Steps

• Review campaign best practices
• Set up automated responses
• Monitor analytics
• Refine strategy based on engagement

Remember to maintain proper backups of your Mailchimp data before completing the transition to Squarespace Email Campaigns.

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