Email Marketing lets you seamlessly integrate campaigns with your Squarespace website while maintaining brand consistency. Here's how to switch from Mailchimp:

Try Before You Switch Start with Email Marketing's free trial to test core features and send up to three campaigns. Keep your Mailchimp account active until you're fully set up with Squarespace.

Import Your Contacts

1. Export your Mailchimp contacts as a .csv file
2. Ensure the .csv format lists email, first name, and last name in that order
3. Import the file into Squarespace Email Marketing distribution lists

Key Features

• Customizable campaign templates matching your website design
• Automated emails based on subscriber actions
• Product and blog post integration
• Blog-to-campaign conversion
• Built-in analytics
• Advanced subscriber segmentation
• Newsletter subscription forms
• Pop-ups and checkout area sign-ups

Setting Up Your New System

1. Create distribution lists using newsletter blocks and subscription forms
2. Design campaigns using professional templates or start from scratch
3. Add content including text, images, buttons, blog posts, and products
4. Style elements to match your branding
5. Choose a paid plan based on list size and monthly email volume

Completing the Switch

1. Subscribe to your chosen Email Marketing plan
2. Disconnect Mailchimp from your website's newsletter blocks
3. Remove the Mailchimp extension if previously connected
4. Cancel your Mailchimp account once everything is running smoothly

Optimize Your Email Marketing

• Review campaign analytics
• Set up automated responses
• Implement subscriber engagement strategies
• Follow best practices for campaign success

The platform integrates with Squarespace Commerce and Acuity Scheduling, allowing for a unified marketing approach across your entire online presence.

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