Squarespace Email Campaigns offer an integrated solution for managing newsletters and marketing emails directly from your website. Here's how to migrate from Mailchimp effectively.

Before Migrating

• Start a free trial to test core features
• Keep Mailchimp active until migration is complete
• You can send up to 3 bulk campaigns during the trial

Migration Steps:

1. Export Contacts

• Download your Mailchimp audience as a .csv file
• Ensure file format: email address, first name, last name
• Import contacts into Squarespace mailing list

2. Set Up Email Collection

• Add newsletter signup blocks to your site
• Enable promotional pop-ups
• Implement checkout newsletter signups
• Configure Acuity Scheduling opt-ins

3. Create Your First Campaign

• Access email campaigns dashboard
• Select 'Create' then 'Bulk Email'
• Choose a template or start blank
• Add content: text, images, buttons, products, blog posts
• Match branding to your website

4. Enable Full Features

• Choose a paid plan based on:
  • Mailing list size
  • Monthly email volume requirements
• Upgrade from trial to access all features

5. Complete Migration

• Cancel Mailchimp service
• Disconnect Mailchimp from your site
• Remove Mailchimp extensions
• Update newsletter blocks

Key Features

• Integrated campaigns and mailing lists
• Professional templates
• Automated emails
• Product and blog post integration
• Built-in analytics
• Subscriber segmentation
• One-click blog-to-campaign conversion

After Migration

• Review campaign best practices
• Set up automation workflows
• Monitor analytics for optimization
• Engage with new subscribers systematically

This seamless transition ensures continuous communication with your audience while leveraging Squarespace's native email marketing capabilities.

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