How to Use Email Campaigns to Boost Your Squarespace Store's Success
Squarespace Commerce email campaigns help enhance your online store's performance and customer engagement through targeted communications.
Key Benefits
- Create and send campaigns directly within Squarespace
- Import existing site content and styling
- Access integrated analytics
- Build customer mailing lists
- Offer targeted promotions
- Set up automated customer communications
Building Your Mailing List Collect subscribers through multiple touchpoints:
- Checkout page newsletter signup
- Store page promotional pop-ups
- Product detail page newsletter blocks
- Custom mailing lists for different product categories
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Campaign Features
- Product sections showcasing up to 7 items
- Direct buy buttons linking to store
- Exclusive discount codes for subscribers
- Automated email triggers based on customer actions
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Types of Campaigns
Broadcast Campaigns (Manual):
- General newsletters
- Event announcements
- Sales promotions
- Product launches
- Website updates
- Portfolio additions
Automated Purchase Emails:
- Product recommendations
- Reward coupons
- Thank you messages
Subscriber Automated Emails:
- Welcome messages
- Special offers
- Anniversary greetings
Before starting, ensure you have:
- Active Business or Commerce plan
- Email Campaigns subscription (free trial available for up to 3 campaigns)
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