Email campaigns can significantly boost your Squarespace Commerce store by engaging customers and driving sales. Here's how to effectively use them:

Benefits of Email Campaigns for Your Store

• Send campaigns directly from your Squarespace site
• Import existing content and branding elements
• Access integrated analytics for subscriber and campaign performance
• Build customer loyalty through targeted communication
• Promote products and offer exclusive discounts
• Set up automated responses for specific customer actions

Capturing Email Subscribers

Create mailing lists through multiple touchpoints:

• Checkout process newsletter signup
• Store page promotional pop-ups
• Newsletter blocks on product pages
• Custom mailing lists for different product categories

Creating Effective Campaigns

Product Sections:

• Showcase up to 7 products per section
• Choose from various layouts
• Display customizable product information
• Include direct "Buy" buttons
• Add multiple sections for more products

Discount Sections:

• Create subscriber-exclusive discount codes
• Distribute through targeted campaigns
• Encourage subscription sign-ups

Automation Types

Customer Activity Automations:

• Send post-purchase recommendations
• Offer loyalty rewards
• Share thank-you messages

Subscriber Activity Automations:

• Welcome new subscribers
• Provide special offers
• Schedule follow-up communications

Blast Campaigns:

• Announce sales and promotions
• Showcase new products
• Share business updates
• Distribute newsletters
• Highlight portfolio work

To get started, subscribe to a Business or Commerce plan and sign up for Email Campaigns. You can test the feature with three free campaigns before committing to a subscription.

Related Articles

Previous Articles