Email campaigns can significantly enhance your Squarespace Commerce store by improving customer retention and engagement. Here's how to effectively use this feature:

Benefits

• Send campaigns directly from your Squarespace site
• Import content and style settings automatically
• Access built-in analytics for performance tracking
• Collect and manage subscriber emails
• Promote products and offer exclusive discounts
• Set up automated customer communications

Creating Mailing Lists

Collect subscribers through multiple touchpoints:

• Checkout process newsletter opt-in
• Shop page promotional pop-ups
• Product details newsletter blocks
• Custom mailing lists for different product categories

Promoting Your Store

Product Sections:

• Display up to 7 products per section
• Choose from various layouts
• Include direct "Buy" buttons
• Add multiple sections for more products

Discount Sections:

• Create exclusive subscriber discount codes
• Drive sales through targeted promotions

Automation Types

Mass Sending Campaigns (Manual):

• General newsletters
• Event announcements
• Sale promotions
• Website updates
• New product launches
• Content sharing

Customer Activity Automations:

• Product recommendations
• Promo code rewards
• Thank-you messages
• Post-purchase follow-ups

Subscriber Activity Automations:

• Welcome messages
• New subscriber rewards
• Engagement check-ins

Getting Started

Prerequisites:

1. Subscribe to a Business or Commerce plan
2. Set up your online store
3. Subscribe to Email Campaigns (or use the free trial for 3 campaigns)

Implementation Tips:

• Match campaign designs to your site branding
• Segment your audience for targeted messaging
• Track analytics to optimize performance
• Regularly test and adjust your strategy

Email Campaigns seamlessly integrates with Squarespace Commerce, providing a powerful tool for growing your online business and maintaining strong customer relationships.

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