Meta Pixel is a tracking tool that monitors visitor activity on your website, helping Facebook understand user behavior and target ads effectively. This integration is beneficial for businesses selling products or aiming to increase website traffic.

Setting Up Meta Pixel

For Online Stores or Advertising: Follow the "Selling Products on Facebook and Instagram" process if you're setting up Meta Pixel for product promotion.

For Site Traffic Tracking:

1. Remove existing Pixel code (if previously added via code injection)
2. Get your Pixel ID from Facebook
3. Add the Pixel ID to Squarespace through the Meta Pixels and Ads panel

Event Tracking

Meta Pixel tracks these key events:

• ViewContent: Page views
• Search: Site searches
• AddtoCart: Cart additions
• InitiateCheckout: Checkout initiation
• AddPaymentInfo: Payment information entry
• Purchase: Completed transactions
• Lead: Newsletter signups
• CompleteRegistration: Account creation

Visitor Data Collection

Meta Pixel collects data from:

• Store pages
• Checkout pages
• Search pages
• Newsletter signup areas
• Account creation pages

Key Data Points Tracked:

• Product names and SKUs
• Search queries
• Order details
• Currency information
• Page names
• Transaction values

Removing Meta Pixel

To stop tracking:

1. Open Meta Pixels and Ads panel
2. Delete the Pixel ID
3. Save changes

Historical data remains viewable in Facebook Event Manager.

Privacy Considerations

Review these resources for privacy compliance:

• Facebook's cookie consent policy guidelines
• Facebook's Data Policy
• Facebook's Cookie Policy

Important Notes:

• Meta Pixel data doesn't sync with Squarespace Analytics
• Purchase events don't track test orders
• Data typically reaches Facebook within 1-2 minutes
• Only one Pixel ID can be used per site

For additional support, consult the Meta Business Help Center or Squarespace Forum.

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