Social media platforms like Facebook and Instagram offer powerful opportunities to showcase and sell products directly to your audience. Here's how to effectively use Squarespace's integration with these platforms.

Product Sync Overview

Squarespace's integration with Facebook and Instagram allows you to:

• Sync product details automatically (updates hourly)
• Sell directly through posts, stories, and shops
• Display product images and details with purchase links
• Reach existing followers and attract new customers

Meta's 2024 Shop Policy Update

As of April 24, 2024, US merchants must enable Checkout on Facebook and Instagram. Key implications:

• One-way sync from Squarespace to Meta Business Manager
• Sales on Meta platforms won't sync with Squarespace
• Separate inventory management required
• Independent shipping and tax rules
• Orders tracked through Meta's Commerce Manager

Prerequisites

Your Squarespace site needs:

• Physical products with images (minimum 500px × 500px), names, and descriptions
• Site title
• Compliance with Meta's commerce policies
• No site-wide password
• Instagram Business account (if selling on Instagram)

Required Accounts:

• Business Manager account
• Facebook Page
• Meta Pixel
• Ad account

Syncing Process

1. Access Products on Facebook & Instagram panel
2. Connect with Facebook
3. Select desired features:
   • Facebook Ads
   • Facebook Shops
   • Instagram Shopping
4. Follow Facebook's prompts to complete setup

What Syncs:

• Product ID
• Title
• Description
• Primary image
• Lowest price
• Availability status

Managing Your Shop

After approval (24-48 hours):

• Store appears on connected platforms
• Set checkout method to Facebook and Instagram
• Manage through Meta Business Help Center

Creating Ads

Facebook's dynamic ads allow you to:

• Target interested customers automatically
• Promote relevant products
• Retarget previous site visitors
• Track performance through Meta Ads Manager

Instagram Product Tagging

Once approved:

• Tag products in new and existing posts
• Products available after hourly sync
• Monitor success through Traffic Sources

Alternative Setup Without Meta Pixel

1. Create catalog in Commerce Manager
2. Use scheduled data feed URL from Squarespace
3. Wait for Instagram review (24-48 hours)

Disconnecting Products

Note: Disconnecting will:

• Delete products from Meta Business Manager catalog
• Break existing product tags in posts/ads

For support:

• Squarespace: Product sync issues
• Meta Business Help Center: Platform-specific issues
• Instagram Help Center: Account-related concerns

Related Articles

Previous Articles