Products on Facebook and Instagram can be synced directly from your Squarespace site, allowing you to sell and advertise through posts, stories, and shop sections. The integration automatically updates product information hourly.

Meta Policy Update (April 2024)

• U.S. merchants must now enable payments on Facebook and Instagram
• Direct product tags to Squarespace checkout are no longer allowed
• Policy changes for other regions will be announced in Meta Business Help Center

Integration Limitations:

• One-way sync from Squarespace to Meta Business Manager
• Sales on Meta platforms won't sync with Squarespace
• Shipping and tax rules don't transfer
• Inventory isn't affected by Meta sales
• Orders won't appear in Squarespace analytics

Prerequisites:

• Physical products with images (min. 500×500px), titles, and descriptions
• Site title
• Meta-compliant products
• Disabled site password
• Instagram Business account (if selling on Instagram)

Required Accounts:

• Business Manager account
• Facebook Page
• Meta pixel
• Ads account

Sync Process:

1. Open Products panel
2. Click Connect with Facebook
3. Log in to Facebook
4. Select desired features:
   • Facebook Ads
   • Facebook Shops
   • Instagram Shopping
5. Follow prompts to complete setup

Synced Product Information:

• ID
• Title
• Description
• Main image
• Lowest price
• Availability status

Shop Management:

• Shops appear after Meta verification (24-48 hours)
• Set payment method to "Payment on Facebook and Instagram"
• Create ad campaigns through Meta Ads Manager
• Tag products in Instagram posts and stories
• Monitor performance through Traffic Sources

To Unlink Products:

1. Open Products and Services panel
2. Click Facebook and Instagram
3. Select Unlink twice

Support:

• Contact Squarespace for sync issues
• Use Meta Business Help Center for platform-specific help
• Visit Instagram Help Center for account assistance

This integration is recommended primarily for advertising purposes. If selling on both platforms, maintain separate inventory for Meta and Squarespace sales.

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