Meta's New Shop Policy Requires US Merchants to Use Facebook and Instagram Checkout
Social media commerce lets you sell products directly through Facebook and Instagram, reaching customers where they already spend time. Products sync automatically from your Squarespace store to these platforms every hour.
Important Update for US Merchants Meta's new policy (April 24, 2024) requires US merchants to use Checkout on Facebook and Instagram. This means customers will complete purchases on Meta platforms instead of your Squarespace store.
Current Integration Features
- One-way product sync from Squarespace to Meta
- Sales on Meta platforms don't sync back to Squarespace
- Separate inventory management required
- Orders tracked through Meta's Commerce Manager
- Best used for advertising purposes
Requirements Before Starting
- Physical products only (no digital or service products)
- Complete product listings with images (500px × 500px minimum)
- Site title
- Compliance with Meta's business policies
- Site password protection disabled
- Business Instagram account (if selling on Instagram)
Required Accounts
- Meta Business Manager
- Facebook business page
- Meta pixel
- Ad account
How to Sync Products
- Open Products panel in Facebook and Instagram
- Click Connect with Facebook
- Select desired features:
- Facebook Ads
- Facebook Shops
- Instagram Shopping
- Follow Facebook's setup prompts
What Syncs
- Product ID
- Title
- Description
- Main image
- Lowest price
- Availability status
Managing Your Shop
- Shops appear after Meta review (24-48 hours)
- Set payment method to "Pay on Facebook and Instagram"
- Use Meta Business Help Center for shop management
Creating Facebook Ads
- Use dynamic ads for targeted promotion
- Retarget interested customers
- Track performance in Meta Ads Manager
Instagram Product Tagging
- Available after shop approval
- Products sync hourly
- Manual setup option available without Meta pixel
Disconnecting Products
- Removes products from Meta catalog
- Breaks existing product tags and ad links
- Access through Products and Services panel
Support Channels
- Squarespace: Product and sync issues
- Meta Help Center: Platform-specific issues
- Instagram Help Center: Instagram-specific problems
Remember to maintain separate inventory for Meta platform sales and regularly check your Meta Commerce Manager for order management.
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