Product Image Guidelines: Adding Stand-out Photography to Your Online Store
Great product images are essential for your online store's success. They help showcase products, highlight features, and provide detailed views of textures and materials.
Basic Requirements
- Maximum 100 images per product
- Keep total page size under 5MB for optimal loading
- Follow image formatting guidelines for proper online display
- Edit images to desired aspect ratio before uploading
Image Types
- Featured Images
- Represent products across your site
- Appear on store pages and product blocks
- Used for initial product visibility
- Primary Images
- Display first on product details pages
- Set order by dragging images in product editor
Black blazer front view
- Additional Images
- Show multiple angles and details
- Appear on product details pages
- Arrange order through drag-and-drop
Black jacket in front view
- Variant Images
- Display different product options (colors, sizes)
- Show automatically when variants are selected
- Access through variant editor
Product variant dropdown menu with sunglasses
Styling and Display Options
- Customize image appearance using section styles
- Adjust spacing, columns, and aspect ratios
- Control image cropping and layout
- Set product gallery design preferences
Black shiny envelope clutch
Enhanced Features
- Product Quick View: Lightbox display without page navigation
- Image Zoom: Detailed view of textures and features
- Hover Alternatives: Show different angles on mouse-over
Black clutch with pearl clasp
Accessibility
- Add alt text to all images (maximum 200 characters)
- Use descriptive terms specific to each image
- Include product details in descriptions
- Ensure proper formatting for screen readers
Optimization Tips
- Use high-quality, consistent images
- Maintain proper aspect ratios
- Include multiple angles and details
- Keep file sizes optimized
- Add descriptive alt text
- Test display across devices
Remember to regularly review and update product images to maintain a professional, cohesive look throughout your store.