Product Image Guidelines: Adding Stand-out Photography to Your Online Store

Product Image Guidelines: Adding Stand-out Photography to Your Online Store

By Michael Chen

December 27, 2024 at 01:21 PM

Great product images are essential for your online store's success. They help showcase products, highlight features, and provide detailed views of textures and materials.

Basic Requirements

  • Maximum 100 images per product
  • Keep total page size under 5MB for optimal loading
  • Follow image formatting guidelines for proper online display
  • Edit images to desired aspect ratio before uploading

Image Types

  1. Featured Images
  • Represent products across your site
  • Appear on store pages and product blocks
  • Used for initial product visibility
  1. Primary Images
  • Display first on product details pages
  • Set order by dragging images in product editor

Black blazer front view

Black blazer front view

  1. Additional Images
  • Show multiple angles and details
  • Appear on product details pages
  • Arrange order through drag-and-drop

Black jacket in front view

Black jacket in front view

  1. Variant Images
  • Display different product options (colors, sizes)
  • Show automatically when variants are selected
  • Access through variant editor

Product variant dropdown menu with sunglasses

Product variant dropdown menu with sunglasses

Styling and Display Options

  • Customize image appearance using section styles
  • Adjust spacing, columns, and aspect ratios
  • Control image cropping and layout
  • Set product gallery design preferences

Black shiny envelope clutch

Black shiny envelope clutch

Enhanced Features

  • Product Quick View: Lightbox display without page navigation
  • Image Zoom: Detailed view of textures and features
  • Hover Alternatives: Show different angles on mouse-over

Black clutch with pearl clasp

Black clutch with pearl clasp

Accessibility

  • Add alt text to all images (maximum 200 characters)
  • Use descriptive terms specific to each image
  • Include product details in descriptions
  • Ensure proper formatting for screen readers

Optimization Tips

  1. Use high-quality, consistent images
  2. Maintain proper aspect ratios
  3. Include multiple angles and details
  4. Keep file sizes optimized
  5. Add descriptive alt text
  6. Test display across devices

Remember to regularly review and update product images to maintain a professional, cohesive look throughout your store.

Related Articles

Previous Articles