Product Sales Analytics Guide: Understanding Performance Metrics and Reporting
Sales Analytics by Product helps you monitor and analyze the performance of your products across different sales channels. This tool provides essential statistics to make informed business decisions.
Key Features:
- Revenue tracking per product
- Order volume analysis
- Conversion rate monitoring
- Multi-channel sales comparison (online store, POS, third-party platforms)
Accessing the Analytics:
- Open Analytics panel
- Click Sales
- Select Sales by Product
- Choose desired date range (data available from January 2014)
- Select sales channel filter as needed
Available Sales Channels:
- Website (online store and membership sales)
- POS (in-person sales)
- Third-party platforms (via orders API)
- All channels combined view
Visualization Tools:
- Bar chart (displays top 8 items)
- Detailed table (shows up to 100 items)
- Sortable columns for different KPIs
- Search functionality for specific products
Key Performance Indicators (KPIs):
- Revenue: Total sales value
- Orders: Number of purchases
- Views: Website traffic (online sales only)
- Conversion Rate: Purchase success rate (online sales only)
Important Notes:
- Data includes all product variants combined
- Revenue is rounded in charts but exact in tables
- Website metrics (views and conversion rates) only apply to online sales
- Results can be filtered by date range and sales channel
This analytics tool enables you to:
- Track product performance
- Identify top-selling items
- Monitor sales across channels
- Make data-driven inventory decisions
- Optimize marketing strategies