Sales by Product Analytics: Understanding Your Product Performance Data

Sales by Product Analytics: Understanding Your Product Performance Data

By Michael Chen

January 19, 2025 at 01:07 PM

Sales by product data helps you analyze how well individual items in your inventory are performing across different sales channels. This analysis provides crucial insights for inventory management and marketing decisions.

Accessing Sales by Product Analysis

  1. Navigate to Analytics > Sales > Sales by Product
  2. Use the Date Range filter to view data since January 2014
  3. Filter by Sales Channel to see performance across:
    • Website (online store & memberships)
    • POS (in-person sales)
    • Third-party platforms
    • All channels combined

Key Features:

  • Bar chart showing top 8 items
  • Detailed table displaying up to 100 products
  • Searchable product database
  • Sortable columns for different metrics
  • Toggle between total sales and channel-specific data

Important Performance Metrics (KPIs):

  • Revenue
  • Order volume
  • Product views (website only)
  • Conversion rate (website only)

Data Details:

  • Includes all product variants combined
  • Revenue rounded in charts, exact in tables
  • Historical data available from January 2014
  • Real-time tracking across all sales channels

This analysis helps you:

  • Track product popularity
  • Compare sales across channels
  • Make informed inventory decisions
  • Optimize marketing strategies
  • Monitor overall product performance

By regularly reviewing these metrics, you can make data-driven decisions to improve your product offerings and boost sales performance across all channels.

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