Sales Funnel Analytics and Conversion Rate Analysis
Your store's sales funnel metrics provide crucial insights into customer behavior and conversion rates across four key stages:
- Visits
- Total number of browsing sessions
- Each session may include multiple page views
- Product Viewed
- Number of visits where customers viewed at least one product
- Counts views from product detail pages and quick view
- Excludes views from product blocks or member signup blocks
- Added to Cart/Checkout Started
- Counts visits where items were added to cart
- Each visitor's cart counts once, regardless of items
- For Express Checkout: Shows number of "Buy Now" clicks
- For member sites: Shows signup button clicks if Express Checkout enabled
- Purchased
- Number of visits resulting in completed purchases
- Tracked within the same browsing session
Conversion Metrics:
- Percentages between stages show movement to next step
- Line chart tracks changes over time with four colored lines
- Hover over chart for specific day/time data
- Daily dropdown menu allows different time scale views
Key Insights:
- Monitor how changes affect conversion rates
- Track impact of:
- Advertising adjustments
- Pricing promotions
- Design changes
- Special offers
Note: Minor discrepancies may occur due to:
- Late-night shopping sessions crossing midnight
- Product inquiries in certain areas not counting
- Differences between Sales Funnel and Abandoned Cart metrics
Use this data to optimize your store's performance and improve conversion rates at each funnel stage.
For accurate tracking, ensure proper permissions and verify all pages are correctly tagged for analytics tracking.
Related Articles
How to Manage Blog Comments and Like Features in Squarespace
