Shopping cart abandonment occurs when customers add items but leave without purchasing. Understanding these metrics helps optimize your store's conversion rates.

The Abandoned Cart Analytics panel tracks five key stages:

1. Carts: Total visits with items added to cart
2. Abandoned: Carts inactive for 24+ hours
3. Recoverable: Abandoned carts with customer email available
4. Emailed: Recovery emails sent
5. Recovered: Successfully completed purchases after abandonment

Key Features:

• Date range filtering
• Revenue tracking per stage
• Daily/weekly/monthly view options
• Percentage tracking between stages
• Trend analysis over time

Reducing Cart Abandonment:

1. Technical Solutions:

• Enable multiple payment methods
• Implement address auto-completion
• Offer customer accounts
• Enable Link by Stripe

2. Store Optimization:

• Display clear shipping information
• Maintain short checkout forms
• Post visible return policies
• Send recovery emails

Industry Context: The average cart abandonment rate is 70%. Common reasons include:

• Price comparison
• Unexpected costs
• Technical issues
• Customer indecision

Note: Data availability varies by plan level. Advanced analytics require Commerce Advanced or Premium plans.

Tips for Analysis:

• Monitor changes after store updates
• Track email recovery success rates
• Compare against industry benchmarks
• Analyze seasonal patterns

Remember that some abandonment is normal shopping behavior, but implementing these strategies can help optimize conversion rates and recover potential sales.

Related Articles

Previous Articles