Track and Analyze Abandoned Shopping Cart Data
Cart abandonment occurs when customers add products to a cart but leave without completing an order. This analysis helps track abandonment trends and measure the success of recovery emails.
The Abandoned Cart Funnel consists of five key stages:
- Carts
- Total visits where items were added to cart
- Each visitor counts once regardless of items added
- Includes removed items and multiple shopping sessions
- Abandoned
- Customers who didn't complete orders within 24 hours
- Orders completed within this timeframe aren't considered abandoned
- Recent incomplete orders (less than 24 hours) aren't counted
- Recoverable
- Customers who added products and provided email/account info
- Did not complete purchase within 24 hours
- Eligible for abandoned cart recovery emails
- Email Sent
- Customers meeting recoverable criteria who received recovery email
- Always less than or equal to Recoverable number
- May be lower due to unsubscribes or out-of-stock items
- Recovered
- Successfully recovered abandoned carts
- Shows revenue value of recovered orders
- Requires completed purchase after recovery email
Abandoned Cart Funnel
Key Analytics Features:
- Date range filtering from January 2014
- Daily/weekly/monthly view options
- Revenue tracking for recovered carts
- Percentage tracking between funnel stages
- Trend analysis over time
Tips to Reduce Abandonment:
- Offer multiple payment methods
- Display clear return policies
- Keep checkout forms concise
- Show shipping information upfront
- Enable customer accounts
- Use Link by Stripe for saved information
- Implement abandoned cart recovery emails
Industry Context:
- Average abandonment rate is 70%
- Normal for rates to be higher than expected
- Common reasons include browsing behavior, distractions, budget constraints
Note: Available data depends on your plan level. Advanced features require Advanced Commerce or Premium plans.
Related Features:
- Auto-filled shipping/billing addresses
- Multiple payment options
- Mobile-optimized templates
- Customer accounts
- Email recovery system