Visits to your site convert through a four-stage purchase funnel, which you can analyze using the Purchase Process panel in Squarespace Analytics.

Stages of the Purchase Funnel:

1. Visits

• Total number of browsing sessions on your site
• Each session may include multiple pageviews

2. Product Viewed

• Number of visits where customers viewed at least one product
• Counts views on product detail pages and previews
• Excludes product blocks and member signup blocks

3. Added to Cart/Checkout Initiated

• Shows how many visitors added items to cart
• For quick checkout: displays number of "Buy Now" button clicks
• Each cart counts once, regardless of items added

4. Purchased

• Final conversion showing completed purchases
• Must occur within the same visit

Understanding the Data:

Percentage indicators between stages show conversion rates from one step to the next. The line graph tracks these changes over time, with different colors representing each stage.

Analysis Tips:

• Monitor how changes affect conversion rates
• Track impact of marketing campaigns
• Evaluate effects of pricing changes or promotions
• Assess design modifications

Note on Data Accuracy:

• Late-night sessions spanning midnight may split between days
• Product views only count on detail pages and previews
• Cart data might vary slightly between Purchase Process and Abandoned Cart reports due to timing differences

This data helps identify where customers drop off and optimize your store's conversion rate.

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