Your site title formats determine how pages appear in browser tabs and search results. Here's how to optimize them effectively:

Default Title Format Variables:

• %s - Site title
• %p - Page's SEO title (or page title if no SEO title exists)
• %i - Collection item's SEO title (or item title if no SEO title exists)

To Edit Title Formats:

1. Open SEO appearance panel
2. Navigate to Home, Pages, or Items tab
3. Edit the SEO Title Format field
4. Add desired variables and custom text
5. Click Save

Page Title Format:

• Default: Page Title — Site Name (%p — %s)
• Applies to all pages except homepage and collection items
• Always include %p to ensure titles appear in browser tabs and search results

Homepage Title Format:

• Default: Site title (%s)
• Controls homepage appearance in browser tabs and search results
• Can include previous SEO titles using %p variable
• Custom text can replace variables for unique titles

Collection Item Title Format:

• Default: Item Title — Site Name (%i — %s)
• Applies to blog posts, products, events, and album tracks
• Include %i to ensure titles appear in browser tabs and search results

Optimization Tips:

1. Brand-First Format:

   • Place %s at beginning for established brands
   • Example: "%s | Page Title"

2. Content-First Format:

   • Place %p or %i at beginning for better SEO
   • Example: "%p - %s" or "%i - %s"
   • Ideal for blogs and content-focused sites
   • Helps distinguish multiple open tabs

This format structure helps optimize visibility in search results while maintaining consistent branding across your site.

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