An abandoned cart occurs when a customer adds items to their shopping cart but doesn't complete the purchase within 24 hours. The average abandonment rate across e-commerce is approximately 70%.

Understanding Abandoned Cart Stages:

1. Carts: Total visits where customers added items, counted once per visitor
2. Abandoned: Carts without completed orders after 24 hours
3. Recoverable: Abandoned carts with customer email addresses
4. Email Sent: Recovery emails delivered to recoverable customers
5. Recovered: Successfully completed purchases after abandonment

Factors Affecting Recovery:

• Email subscription status
• Product availability
• Customer account status
• Payment method options
• Shipping information visibility

Best Practices to Reduce Abandonment:

• Offer multiple payment methods
• Display clear return policies
• Simplify checkout forms
• Show shipping costs upfront
• Enable customer accounts
• Implement saved payment options
• Send recovery emails promptly

Key Metrics to Monitor:

• Daily abandonment rates
• Recovery email effectiveness
• Revenue from recovered carts
• Time between abandonment and recovery
• Impact of store changes on recovery rates

Success Tracking:

• Monitor changes over time
• Compare against industry averages
• Analyze recovery email performance
• Track revenue from recovered carts
• Measure impact of store modifications

Note: Recovery data availability depends on your e-commerce platform plan. Premium plans typically provide more detailed analytics and recovery features.

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