Understand your website's traffic patterns and visitor behavior through Squarespace Analytics' Traffic panel. This comprehensive guide explains key metrics and how to interpret them effectively.

Key Performance Indicators (KPIs)

Unique Visitors

• Estimates total real visitors
• Tracked via 2-year browser cookie
• Measures loyal audience and readership
• Resets when cookies are cleared or different browser is used

Visits

• Represents single browsing sessions
• Uses 30-minute session cookie
• Multiple visits possible per day
• Sessions reset at midnight
• Important for marketing analysis

Page Views

• Counts actual page requests
• Includes off-navigation pages
• Counts password-protected pages
• Excludes image URLs, scripts, and 404 pages

Using the Traffic Panel

1. Access Analytics and select Traffic
2. Choose date range (data available from January 2014)
3. Filter by KPI (Unique Visitors, Visits, or Page Views)
4. Monitor traffic alerts via ! icons

Index Page Tracking (Version 7.0)

• Sub-pages viewed from main Index: counted as Index view
• Direct sub-page URL access: counted as sub-page view

Detailed Analytics

Line Graph Features

• Shows trends over time
• Hover for specific date data
• Adjustable frequency options

Visit Distribution Charts

• Device Types: mobile, computer, tablet
• Traffic Sources: origin of visitors
• Browsers: Chrome, Firefox, etc.
• Operating Systems: visitor platform data

Chrome "Do Not Track" Impact

• Disabled by default
• If enabled by visitors:
  • Each page view counts as new visitor
  • May inflate unique visitor counts
  • Page view counts remain accurate

Related Articles

Previous Articles