Understanding Squarespace Analytics: A Guide to Key Features and Reports
Squarespace Analytics provides comprehensive insights into your site's performance through visually represented reports. It tracks key metrics like page views, conversions, revenue, referrers, and bounce rates to help you understand visitor behavior and business performance.
Analytics Features by Plan Type:
Commerce Basic, Core, Plus, and Advanced Plans:
- Full revenue tracking
- Traffic monitoring
- Regional data
- Purchase funnel analysis
- Cart abandonment tracking
- Traffic sources and search keywords
- Activity log
- Site content analytics
Personal and Business Plans:
- Basic traffic monitoring
- Traffic alerts
- Regional data
- Limited purchase tracking (if payment connected)
- Basic site analytics
Key Features and Functionality:
- Data updates every 3 hours
- Tracks historical data even after upgrading
- Accessible via desktop and mobile app
- Automatically filters out logged-in activity
- Available to site owners and admins
Accessing Analytics:
- Click Home menu
- Select Analytics
- Choose desired panel for detailed reports
Important Metrics Explained:
- Average Order Value (AOV): Revenue ÷ Orders
- Bounce Rate: Percentage of single-page visits
- Conversion Rate: Visitor actions resulting in sales/engagement
- Page Views: Number of full page loads
- Unique Visitors: Individual site visitors tracked via cookies
- Revenue: Total order amount excluding shipping and taxes
Best Practices:
- Monitor data regularly
- Track site changes against performance
- Stay logged in when viewing your site
- Consider hiring a Squarespace Expert for detailed analysis
- Keep records of significant site modifications
Form and Button Conversion Calculation: (Induced Unique Views ÷ Unique Views) × 100
Purchase Funnel Conversion: (Checkout ÷ Total Visits) × 100
Product Conversion Rate: (Number of Orders ÷ Total Product Views) × 100
Note: Analytics features vary based on your plan and whether you have a payment processor connected. Trial sites typically have access to basic analytics features, with expanded capabilities after upgrading.
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