Email campaigns effectively enhance your Squarespace Commerce store by keeping customers engaged and boosting sales. Here's how to maximize their potential:

Benefits of Email Campaigns with Commerce

• Send campaigns directly from your Squarespace site
• Import your site's branding automatically
• Track integrated analytics
• Collect and manage subscriber data
• Promote products and offers
• Create automated customer interactions

Building Your Email List

Capture subscribers through multiple touchpoints:

• Checkout process newsletter opt-in
• Store page promotional pop-ups
• Newsletter blocks in product details
• Custom email lists based on product categories

Creating Effective Campaigns

Product Sections:

• Showcase up to 7 products per section
• Choose from multiple layout options
• Display customizable product information
• Add direct "Buy" buttons

Discount Sections:

• Create exclusive subscriber discount codes
• Drive customer loyalty and repeat purchases

Automation Types

Blast Campaigns (Manual):

• General newsletters
• Event announcements
• Promotions and discounts
• Product launches
• Company updates
• Portfolio showcases

Customer Activity Automations:

• Post-purchase recommendations
• Reward coupons
• Thank you messages

Subscriber Activity Automations:

• Welcome messages
• New subscriber rewards
• Timed follow-ups

Best Practices

• Maintain consistent branding
• Target specific customer segments
• Monitor campaign performance
• Test different approaches
• Regularly update email lists

Combine these elements to create a comprehensive email marketing strategy that drives engagement and sales in your Squarespace store.

Related Articles

Previous Articles