A URL slug is the specific address of a page or collection item on your website. Squarespace automatically creates these based on page titles, but you can customize them for better SEO and user experience.

Finding URL Slugs

Three ways to find a page's URL slug:

• Use full preview mode and check the address bar
• View the page in incognito/private browsing
• Check page settings directly

Formatting Guidelines

• URLs must be lowercase (uppercase characters automatically convert)
• Length: 3-250 characters for most pages, 3-200 for blogs/events/products
• Only hyphens (-) allowed as special characters
• Cannot reuse product URL slugs after deletion
• Cannot match reserved Squarespace URLs (like /cart, /search, /checkout)

Changing URL Slugs

For Pages:

1. Open Pages panel
2. Hover over page and click Settings
3. Update URL Slug field
4. Save changes

For Blog Posts:

1. Navigate to blog post settings
2. Find Post URL field
3. Edit URL slug
4. Save changes

For Products:

1. Access product settings in Store
2. Find SEO and URL section
3. Edit URL field
4. Apply changes

Best Practices

• Keep URLs short and memorable
• Create 301 redirects when changing URLs
• Update internal links after URL changes
• Consider SEO impact when modifying URLs
• Use consistent URL structure across site

Important: URL changes don't automatically redirect traffic. Always create 301 redirects from old URLs to new ones to maintain SEO value and prevent broken links.

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