A URL slug is the exact address of a page or collection item on your site, automatically assigned by Squarespace based on the title. Here's how to manage and optimize your URL slugs effectively:

Key URL Slug Rules:

• Must be lowercase (3-250 characters for pages, 3-200 for posts/products)
• Only hyphens (-) allowed as special characters
• Cannot reuse URLs from deleted products
• Cannot match other live page URLs
• Cannot use reserved Squarespace slugs (like /cart, /search, /api)

Viewing URL Slugs:

• Use preview mode
• Check private browsing/incognito mode
• Review page/item settings

Modifying URLs: For Pages:

1. Open Pages panel
2. Hover over page and open settings
3. Update URL slug field
4. Save changes

For Blog Posts:

1. Access Blog Preferences
2. Set default URL format using variables (%t, %m, %d, %y)
3. Customize individual post URLs through post settings

For Products:

1. Open Shop page
2. Select product
3. Edit under SEO and URL section
4. Use format: /product-url (hyphens between words)

Important Tips:

• Create 301 redirects after URL changes
• Update all internal links
• Keep URLs short and memorable
• Avoid breaking existing links
• Follow consistency in URL structure

This guidance works for all Squarespace versions (7.0 and 7.1) and applies to all content types including events, lessons, portfolio pages, and gallery images.

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