Mailchimp integration with Squarespace enables efficient email marketing, newsletter management, and data synchronization for your online business. Here's how to maximize this integration:

Core Features

• Collect email addresses through forms and pop-ups
• Send newsletters and email campaigns
• Sync store data (orders, products, and customer information)
• Create automated blog post newsletters
• Add checkout newsletter subscriptions

Domain Authentication Setup (Custom Domains Only)

Create these CNAME records in Squarespace DNS Settings:

1. First Record:

• Type: CNAME
• Host: k2._domainkey
• Data: dkim2.mcsv.net

2. Second Record:

• Type: CNAME
• Host: k3._domainkey
• Data: dkim3.mcsv.net

Form and Newsletter Integration

Important Considerations:

• Use new, empty Mailchimp subscriber lists
• Keep form fields identical when connecting multiple blocks
• Maximum 30 fields per subscriber list
• 255-character limit for Audience field values
• Ensure required fields match between platforms

Double Opt-in Management

• Enabled by default
• Helps reduce spam
• Ensures subscriber consent
• Recommended for EU compliance
• Can be disabled in Form Editor settings

Multiple Connections

For Multiple Blocks:

• Use separate subscriber lists when possible
• Ensure identical fields across blocks
• Verify connections in Storage tab
• Multiple Mailchimp accounts can connect to different forms

Traffic Analysis

• Track visitors from Mailchimp campaigns
• Compare different traffic sources
• Measures all Mailchimp campaign traffic to your site

Commerce Integration

• Sync products and orders automatically
• Connect customer data
• Enable newsletter signup at checkout
• Use Mailchimp extension for enhanced features

Best Practices:

• Regular sync verification
• Consistent field formatting
• Regular backup of subscriber data
• Monitor authentication status

Follow these guidelines to maintain a robust email marketing system and maximize your Squarespace-Mailchimp integration effectiveness.

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