Mailchimp offers powerful email marketing features that integrate seamlessly with Squarespace. Here's how to make the most of this integration:

Email List Growth Options

• Add newsletter forms to your site using Form Blocks or Newsletter Blocks
• Create newsletter pop-ups for visitor engagement
• Enable newsletter subscriptions during checkout
• Set up automatic blog post newsletters using RSS-to-Email campaigns

Domain Authentication Setup

Create two CNAME records in DNS Settings:

1. First Record:

• Type: CNAME
• Host: k2._domainkey
• Data: dkim2.mcsv.net

2. Second Record:

• Type: CNAME
• Host: k3._domainkey
• Data: dkim3.mcsv.net

Form Block Integration Tips

• Use empty Mailchimp audiences for new forms
• Ensure form fields match Mailchimp audience settings
• Limit data fields to 30 (Mailchimp requirement)
• Keep field values under 255 characters
• Use separate audiences for different forms

E-commerce Integration

• Sync products, orders, and customer data
• Track store performance
• Automate customer communications
• Enable checkout page subscriptions

Best Practices

• Consider keeping double opt-in enabled (required for EU)
• Use separate Mailchimp audiences for different forms
• Ensure identical fields when connecting multiple blocks
• Monitor traffic sources through Analytics

Key Limitations

• 30 field maximum per audience
• 255 character limit per field
• One Mailchimp audience per storage area
• Required fields must be unchecked in Mailchimp

Remember to check Mailchimp's documentation for detailed extension support and troubleshooting. Regular syncing ensures your customer data stays current across both platforms.

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