Email Newsletter Signup at Checkout

Add a newsletter subscription option during checkout to grow your email list and boost customer engagement. This feature automatically captures customer information when they make a purchase.

Setting Up Newsletter Signup

1. Create Your Email List

For Squarespace:

• Go to "Lists and segments" panel
• Create a new email list
• Or use the default list

For Mailchimp:

• Create a new audience in your Mailchimp account
• Ensure the audience is empty before connecting

2. Connect Your Account

Squarespace Integration:

• Navigate to "Checkout" panel
• Enable Email signup
• Select your email list
• Customize the checkbox label
• Choose whether to pre-select the checkbox
• Save changes

Mailchimp Integration:

• Open "Checkout" panel
• Enable Email signup
• Click "Link" next to Mailchimp
• Log in to your Mailchimp account
• Select your audience list
• Customize the checkbox label
• Configure default checkbox state

3. Double Opt-in Settings (Mailchimp)

• Automatic subscription is enabled by default
• Disable "Require double opt-in" if needed
• Consider local regulations (e.g., Canadian anti-spam laws)

Additional List Building Options:

• Add Newsletter Block or Form Block to your pages
• Create automated post-purchase email campaigns
• Integrate signup forms in sidebars or footers
• Design targeted marketing sequences for new subscribers

This setup automatically adds customer names and email addresses to your list when they opt in during checkout, helping you build a robust email marketing database while respecting customer privacy preferences.

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