Data analysis helps track the performance of your products through key statistics on revenue, orders, and conversion rates. The "Sales by Product" dashboard in Squarespace Analytics provides detailed insights for both online and in-person sales.

View and Filter Sales Data

Access the dashboard through Analytics > Sales > Sales by Product. Filter results by:

• Date range (data available from January 2014)
• Sales channels (Website, POS, third-party platforms)
• Individual products using the search bar

Key Performance Indicators (KPIs)

The dashboard displays these essential metrics:

• Revenue
• Order volume
• Product views (website only)
• Conversion rate (website only)

Dashboard Features

Bar Chart:

• Displays top 8 performing items
• Shows rounded revenue numbers
• Provides quick visual comparison

Detailed Table:

• Lists up to 100 items
• Shows exact revenue values
• Sortable columns for each KPI
• Displays sales by total or by channel
• Includes all product variants combined

Using the Data

This information helps you:

• Track product demand and performance
• Compare sales across different channels
• Make informed decisions about:
  • Inventory management
  • Merchandising strategies
  • Marketing initiatives

Note: For products sold through multiple channels, the "Sold Channels" column indicates where each sale originated.

Tips:

• Double-click column headers to view lowest performing items
• Use the search function to find specific products
• Data includes all variants of a product combined
• Revenue appears rounded in charts but exact in tables

Through these insights, you can effectively analyze product performance and make data-driven business decisions.

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