Heading tags are crucial elements for SEO and website structure in Squarespace. They help both visitors and search engines understand your content hierarchy and find relevant information quickly.

Automated Heading Tags in Squarespace

Squarespace automatically applies heading tags in two ways:

• When you format text as a heading using the built-in text editor
• For important website elements like page titles and collection items

Heading Tags Hierarchy

Text formatting options automatically create the following HTML tags:

• Heading 1 (H1)
• Heading 2 (H2)
• Heading 3 (H3)
• Heading 4 (H4)
• Paragraph text (P)

Collection Pages Heading Structure

Blog Posts:

• Collection page titles: H1
• Individual post titles: H2
• Pagination: H3

Events:

• Event listings: H2
• Individual event pages: H1

Shop:

• Product listings: H2
• Individual product pages: No H-tag

Portfolio:

• Portfolio items: H2
• Individual portfolio pages: H1

Template-Specific Heading Tags

Common elements across templates:

• Page titles: H1 (where displayed)
• Product titles on shop pages: No H-tag
• Product titles on individual pages: H1
• Event titles: H2

SEO Best Practices for Headings

For optimal SEO results:

• Use headings in descending order (H1 to H3)
• Structure content from general to specific information
• Write clear, descriptive headings that match search intent
• Ensure proper hierarchy for improved readability

Heading Design Customization

You can customize heading styles through the Website Styles menu:

• Font choices
• Text sizes
• Colors
• Spacing

Note: Font styling is independent of HTML heading tags and won't affect the underlying SEO structure.

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