Send and Schedule Email Marketing Campaigns

Send and Schedule Email Marketing Campaigns

By Michael Chen

January 12, 2025 at 05:31 PM

Before sending a campaign, first ensure you have a mailing list, sender information, and email draft ready. Authentication of your email address and domain is recommended for optimal delivery.

Key Prerequisites:

  • Authenticated email address
  • Domain authentication (if using custom email)
  • Valid physical address
  • Sufficient monthly campaign and subscriber limits

Step 1: Configure Email Information

  1. Access "Drafts" in the email campaign dashboard
  2. Click the pencil icon to edit your draft
  3. Add compelling subject line and preview text
  4. Select recipients through "Unique Recipients"
  5. Set sender information
  6. Verify legal address in footer

Zebra Pattern Record Jacket

Zebra Pattern Record Jacket

Step 2: Send Test Email

  1. Click "Send Test" at bottom of editor
  2. Verify all links and buttons
  3. Check for typos and formatting
  4. Confirm image display
  5. Test on multiple devices
  6. Verify unsubscribe link functionality

Step 3: Send or Schedule Campaign

To Send Immediately:

  1. Click "Schedule" in side panel
  2. Enable "Send Now" toggle
  3. Click "Send to Recipients"

To Schedule:

  1. Click "Schedule" in side panel
  2. Disable "Send Now" toggle
  3. Select date and time
  4. Click "Schedule Email Campaign"

Campaign Review Process

  • Some campaigns may show "Under Review"
  • Review typically takes minutes but can extend to hours
  • Campaigns automatically send after approval

Tracking Results

  • Monitor opens, clicks, and delivery rates in dashboard
  • Access detailed analytics in "Sent" section
  • Compare with previous campaign performance

Important Notes:

  • Sent campaigns cannot be undone or canceled
  • Contact support if sending issues occur
  • Avoid resending campaigns to prevent duplicates
  • Scheduled campaigns follow your device's time zone
  • New subscribers may need to confirm before receiving campaigns

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