SEO Guide: How to Locate and Modify URL Slugs in Squarespace

SEO Guide: How to Locate and Modify URL Slugs in Squarespace

By Michael Chen

January 30, 2025 at 04:53 AM

The URL slug is the unique address for pages or items on your site. Here's how to manage and modify them effectively:

Finding URL Slugs

  • Use Full Preview mode to see the page's URL slug in the address bar
  • Access the site in private/incognito mode
  • Check page or item settings directly

URL Formatting Rules

  • URLs are always lowercase
  • Length: 3-250 characters (3-200 for blog posts, events, and products)
  • Only dashes (-) allowed as special characters
  • Cannot reuse product URL slugs after deletion
  • Cannot use reserved URL slugs (cart, checkout, search, etc.)

Changing URLs

Pages:

  1. Open Pages Panel
  2. Hover over page and open settings
  3. Update URL Slug field
  4. Save changes

Blog Posts:

  1. Access Blog Settings
  2. Set default URL format using variables:
    • %t (Post Title)
    • %m (Month)
    • %d (Date)
    • %y (Year)

Products:

  1. Open store page
  2. Select product
  3. Find SEO and URL section
  4. Edit URL field
  5. Apply changes

Webpage with a yellow arrow

Webpage with a yellow arrow

Preventing Broken Links

  • Create 301 redirects from old to new URLs
  • Update all internal page links
  • Review and update external links where possible

Tips for Best Practice

  • Keep URLs short and memorable
  • Use descriptive words relevant to content
  • Maintain consistent URL structure
  • Always create redirects when changing URLs
  • Regularly audit URLs for broken links

Remember: Changing URLs can impact SEO and existing links. Always plan URL changes carefully and implement proper redirects to maintain site functionality.

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