SEO Guide: How to Locate and Modify URL Slugs in Squarespace
The URL slug is the unique address for pages or items on your site. Here's how to manage and modify them effectively:
Finding URL Slugs
- Use Full Preview mode to see the page's URL slug in the address bar
- Access the site in private/incognito mode
- Check page or item settings directly
URL Formatting Rules
- URLs are always lowercase
- Length: 3-250 characters (3-200 for blog posts, events, and products)
- Only dashes (-) allowed as special characters
- Cannot reuse product URL slugs after deletion
- Cannot use reserved URL slugs (cart, checkout, search, etc.)
Changing URLs
Pages:
- Open Pages Panel
- Hover over page and open settings
- Update URL Slug field
- Save changes
Blog Posts:
- Access Blog Settings
- Set default URL format using variables:
- %t (Post Title)
- %m (Month)
- %d (Date)
- %y (Year)
Products:
- Open store page
- Select product
- Find SEO and URL section
- Edit URL field
- Apply changes
Webpage with a yellow arrow
Preventing Broken Links
- Create 301 redirects from old to new URLs
- Update all internal page links
- Review and update external links where possible
Tips for Best Practice
- Keep URLs short and memorable
- Use descriptive words relevant to content
- Maintain consistent URL structure
- Always create redirects when changing URLs
- Regularly audit URLs for broken links
Remember: Changing URLs can impact SEO and existing links. Always plan URL changes carefully and implement proper redirects to maintain site functionality.